Veteran artist Serawit Fikre with his wife and children. Serawit Fikre is an Ethiopian film actor and director he was born in the capital city Addis Ababa in 1970 and started his education at kebena primary and secondary school he directed many films such as “semayawiw feres”, “Hiroshima” and he was best known for for his soap advertisement with Mulalem Tadese. Serawit Fikere has previously produced and directed several Amharic movies including Dagmawit, Semayawi Feres, and Sekaramu Posta. Hiroshima is the third Ethiopian film to be shot with the Red One camera and the first to be edited in Ethiopia. The cast in addition to Serawit Fikre includes Meseret Mebrate, Abebe Balcha, Michael Tamriel, Mulualem Tadesse, and others. In the 2000s, Ethiopian films exceptionally outgrown and implemented the Amharic language. However, with the distribution of DVDs, some filmmakers are worried about piracy. According to Addis Ababa Culture and Tourism Bureau, there was an increase in production from 10 to 112 films from 2005–2012. In 2013, the Ethiopian government planned with stakeholders of various working sectors to draft a new film policy. These include imposing licenses, expanding film schools, taxations, increasing equipment, and helping filmmakers to encourage production in culturally and diversified backgrounds. However, scholars such as Aboneh Ashagrie and Alessandro Jedlowski argued that Ethiopian films may never be satisfied with international premieres because of filmmaking preference for amateurish style and differ from foreign norms.